All small businesses need to keep in touch with their customers but this can be time consuming and unnecessarily expensive if you rely on old fashioned mailing lists.

That's where the online newsletter is worth its weight in gold (oops - just occurred to an online newsletter doesn't weigh anything - well you know what I mean don't you). If you can produce just a monthly newsletter informing past customers of new services, products, promotions, sales etc. - well then you are keeping your business in their minds ready for when they are looking to use your services again.

Having a brand new shiny website is one thing - getting your new website in front of potential customers is another - and can be a challenge (even with the help of search-engine-optimisation professionals). There can only be ten, or so, websites that appear on page one for a particular keyword combination (search query).

The way around that is to pay for your position on page one and this is what "pay per click" (PPC) advertising is all about, with the most popular system being Google AdWords.